15 Most popular marketplaces in the world – 2023

15 Most popular marketplaces in the world: With so many online marketplaces to choose from, finding the right one for your business can be challenging. This article will review the top 15 online marketplaces and what sets them apart from the rest. Whether you’re an e-commerce company or a retail seller looking to grow your customer base, increase sales, and generate more revenue, read on to discover which online marketplace is the best fit for you.

What is an Online Marketplace?

An online marketplace essentially makes it easier for shoppers and sellers to exchange goods and services. Some of the most common themes in marketplaces are home products, gadgets, and fashion. These websites link buyers and sellers in one location, giving buyers a quick way to find what they require.

For the purposes of this article, classified ads from sites like Craigslist will not be included in the analysis because there is no actual exchange of goods or services. Due to their emphasis on services rather than commodities, websites like Airbnb, Upwork, and Fiverr will also be excluded from our search results.

15 Most popular marketplaces in the world

15 Most popular marketplaces in the world

1. AliExpress

AliExpress is one of the 15 Most popular marketplaces in the world

Based on global sales, Alibaba Group is currently the largest eCommerce marketplace merchant in the world. By 2022, the platform’s online sales would have produced almost 780 billion US dollars.

Businesses have the chance to reach out to new clients and sell their products abroad thanks to AliExpress, the company’s leading online marketplace for eCommerce brands and sellers.

Because AliExpress is an eCommerce platform that enables merchants to display their products using categories and product kinds, setting up an online business there is simple.

The shipment method, payment options, and pricing options are all available to sellers. A customer service hotline and an online store builder are other beneficial seller options.


✅ Reasonable fees

✅ User-friendly interface and store builder

✅ Access to a global customer base


❎ Complex language translations

❎ Lengthy shipping times

2. Amazon

This image is the interface of amazon online marketplace with some product

Amazon is the biggest and most reputable internet marketplace. With over 310 million active consumers, the corporation has operations in over 20 countries. Amazon is a good choice if you’re seeking for a trustworthy platform to start your internet business.

They provide a polished selling platform with tools for managing orders, sending packages, and accepting payments. Plus, you may pick a plan that meets your budget thanks to the range of programs available for various business models.

For online merchants that wish to use Amazon to market their items, the company offers a variety of possibilities. These include selling on the Amazon Marketplace, Amazon FBA (fulfillment by Amazon), and Amazon Advertising Services.

In addition to giving you access to a variety of tools for third-party sellers, signing up for their subscription service also provides you access to Amazon Cloud Services, which enables retailers to store their goods in the cloud and quickly process orders.

Additionally, they offer top-notch customer service and are constantly searching for ways to enhance it.

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✅ Access to the largest online customer base

✅ Lower marketing expenses

✅ Increased sales potential


❎ High competition with other sellers

❎ Incurs selling fees

❎ Involves managing complex data”


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3. eBay

Here is an image interface of ebay marketplace online with the listing of some product in their categories

eBay is a well-established online marketplace that offers a global platform for buying and selling goods. With a vast user base, it has become one of the most recognizable and trusted names in the industry.

You can sell virtually anything on eBay, from personal items to products for your small business. You can even sell items through an auction-style listing, which allows buyers to bid on your product and can lead to higher profits. Additionally, eBay offers reasonable fees and various payment options to help you get started.


✅ Access to a massive customer base

✅ Option for auction-style listings

✅ Flexible pricing options


❎ High competition among sellers

❎ Fees for high-value items”

4. Etsy

Etsy is one of the 15 Most popular marketplaces in the world. This image is an interface  of etsy market place

Shoppers can find antique, handcrafted, and home goods on Etsy. Small entrepreneurs and artisans can offer their unique goods on the marketplace. The app offers you a sizable customer base to sell to with over 100 million active users, but it also has some drawbacks.

Since Etsy does not allow marketing, you must rely on the recommendations and reviews left by pleased consumers to grow your business.

However, your listings may be posted offsite if you understand how to advertise and optimize your product categories and listings and you have consistently earned a respectable sum over the last 12 months. Etsy is a wise choice if you want to get your goods in front of an interested and active specialized community and audience.

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✅ Access to a highly engaged niche community

✅ Low cost of entry and reasonable fees


❎ Restricted seller rights

❎ Limited marketing options

5. Alibris

This image is the landing page of alibris. The largest online variety of books, music, and movies

The largest online variety of books, music, and movies may be found on the Alibris marketplace. Having been in the business for more than 20 years, we have been bringing together millions of buyers and thousands of independent sellers since 1998.

When you shop with Alibris, you can support regional and independent vendors because you are directly supporting a local company.

A wonderful method to attract new customers and increase traffic to your eCommerce business is to decide to list and set up your products on Alibris.

You’ll not only have access to some of the greatest customer service in the industry, but Alibris also gives sellers market-leading listing tools and a vibrant marketplace that encourages and supports seller feedback.

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✅ Supports local and independent sellers

✅ Offers industry-leading seller listing tools

✅ Active marketplace with customer feedback


❎ Limited product selection

❎ Narrow customer base

6. Rakuten

Rakuten is one of the  15 Most popular marketplaces in the world

Japan-based The third-largest eCommerce marketplace worldwide is Rakuten. Rakuten’s 70+ global businesses include those in FinTech, communications, digital content, and e-commerce. Business owners no longer have to be concerned about regional limitations when selling their products internationally.

Rakuten offers a wide range of categories, including those for accessories and household appliances. Processing payments, delivery, and product listings on the marketplace are all aspects that cater to customers.

Sellers on Rakuten have access to a variety of tools, including a shopping cart for managing product listings, shipping calculators, market research tools, and a responsive customer service team.

In general, using Rakuten for eCommerce listings is a terrific choice for companies aiming to increase their online presence and global sales.


✅ Pricing flexibility

✅ Access to a global customer base

✅ Comprehensive market research tools


❎ Shipping and handling costs for small businesses

❎ More effort required to market your store

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7. Shopee 

Shopee is Southeast Asia's top e-commerce destination. This image shows the of their website interface

Southeast Asia’s top e-commerce destination is Shopee. The 2015-founded platform with headquarters in Singapore offers thousands of sellers on both its website and mobile application.

With Shopee, companies can launch their online businesses without worrying about listing fees. Because only a commission fee is subtracted from each sale, it is more cheap as a result.

A good choice for companies trying to grow in Southeast Asia is Shopee. Shopee is a top eCommerce site that can help your company grow thanks to its user-friendly platform and significant global exposure.


✅ Simple setup and user-friendly interface

✅ Reasonable commission fees


❎ Lengthy shipping times for international orders

❎ Unverified customer product reviews

8. Taobao

Taobao is one of the 15 Most popular marketplaces in the world

Alibaba Group owns the Chinese online market TaoBao. It was established in 2003 and enables companies to market their products to a monthly active user base of over 870 million.

The platform makes it simple for small enterprises and independent business owners to build storefronts for Chinese clients who speak Mandarin or Cantonese as their first language and facilitates consumer-to-consumer retail.

The hitch is that while setting up a store on Taobao is simple, in order to conduct business there you must have a registered corporation once you’ve created a seller account.

Taobao is a marketplace you should definitely take into consideration if you believe the paperwork will be worthwhile and your company will experience large eCommerce sales.

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✅ Simple store setup for registered companies

✅ Access to over 870 million monthly active users


❎ Company registration required to do business on the site

❎ Complex customer service system

9. Lazada

Another Southeast Asian online platform for eCommerce. It is called Lazada, this image shows their landing page of their website

Another Southeast Asian online platform for eCommerce, Lazada, can offer the kind of shopping experience every customer wants.

The organization is present in important nations in the region where internet shopping is fairly common, including Malaysia, Indonesia, Vietnam, Thailand, Singapore, and the Philippines.

There are many different categories available on Lazada, including fashion, home items, technology, and more.

You can count on Lazada’s support staff to go above and beyond to assist you in resolving any challenges you may encounter as an online store owner.

Additionally, you can benefit from marketplace features including product listing, deals and discounts, free shipping on orders over a specific amount, and more.

Lazada should therefore be high on your list of websites to take into account if you sell products that are geared toward Southeast Asian consumers and wish to expand your online customer base.

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✅ Offers a wide range of categories

✅ Automatic shipping for orders above a certain value

✅ Marketplace features like coupons and discounts


❎ Lack of a unified customer experience across different countries

❎ Limited product options in some categories

10. Flipkart 

With the largest market share in India, Flipkart is the top online retailer. This image shows some of the lists and products on their page

With the largest market share in India, Flipkart is the top online retailer. With over 100 million registered users, it will generate over 430 billion Indian Rupees (about $5 billion) in income in 2021. 

The business, which was established in 2007 by Sachin and Binny Bansal, has grown to now provide goods in over 80 different categories, making it a one-stop shop for purchasing everything from clothing to household appliances. 

Flipkart makes it incredibly simple for even the most inexperienced online seller to set up their store if you are from India and would like to start your eCommerce journey. You simply pay a modest commission for each item sold, and listings are completely free.

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✅ Offers free listings

✅ Access to over 100 million registered customers


❎ No global presence beyond India

❎ Lengthy shipping times for orders in rural areas

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11. Walmart

 Join Walmart+ for unlimited free delivery. It is one of the 15 Most popular marketplaces in the world

Walmart has a long history of operating as a combination of a department store, grocery store, and hypermarket.

It is not surprising that their third-quarter revenue in 2022 was predicted to reach over $152 billion given their presence in more than 24 countries and their over 10,000 brick and mortar and online businesses operating under 48 banners.

You may sign up if your company is headquartered in the US or Canada by simply entering your company details on their application form, and you can anticipate starting to sell within 2 weeks.

Additionally, if you currently operate a Shopify-based online business, you can handle all of your Walmart transactions from a single location on your Shopify eCommerce website.

You can also use this information to optimize your online sales channels and increase traffic to your store.


✅ Simple sign-up process and speedy approval

✅ Ability to manage Walmart transactions from Shopify


❎ Limited geographic presence outside of the US and Canada

❎ Complex returns policy

12. Wayfair

Wayfair is one of the 15 Most popular marketplaces in the world

Since 2011, Wayfair has been constructing and enhancing homes. With offices in Boston, Massachusetts, and Berlin, Germany, they started off as a small-scale online marketplace for home furnishings but have now expanded into a platform that sells anything from appliances to home accessories for every space in your house.

Additionally, they have fulfillment and delivery facilities spread out across the United States, United Kingdom, Germany, and Canada, allowing you to sell your goods online and have them delivered right to the homes of your customers.

Wayfair is a good place to advertise if you sell furniture, appliances, or home renovation goods and want to reach homes, workplaces, or even contractors and designers. Making your product catalog, applying, and waiting—all that’s there is to it.

Making your product catalog, applying, and waiting—all that’s there is to it. The best part is that you are not required to have a base in Europe or North America. You can add your products on the website if your company is eligible to sell in those regions.

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✅ International delivery and fulfillment centers

✅ Wide range of home improvement products

✅ Easy registration process


❎ Limited product selection compared to other major online marketplaces

❎ Small sellers may struggle to gain visibility due to competition from larger sellers.

13. Newegg

Newegg is Newegg has served as a marketplace for the purchase and sale of electronics, computers, gaming equipment, and other goods

Since more than a decade ago, Newegg has served as a marketplace for the purchase and sale of electronics, computers, gaming equipment, and other goods.

Even though the majority of its customers are from the US and Canada, it has increased its global reach by entering other regions of the Middle East, Europe, Asia Pacific, and South America.

You only need to fill out a form and have your information reviewed by their vetting team if you want to start selling on Newegg. They can do this so they can make sure your product listings are correct and adhere to their Terms of Service.


✅ Operates globally in multiple countries

✅ Easy registration process


❎ Product selection is more limited compared to other leading online marketplaces

❎ Strict regulations and rules governing product listings”

14. Mercado Libre

Mercado Libre, often regarded as the biggest online market in Latin America, concentrates on selling goods and services to a number of nations, including Argentina, Mexico, Chile, and Brazil.

You can sell a variety of commodities on this market, including new and used goods, pharmaceuticals, raw materials, eco-friendly products, and more.

If your firm is focused on selling to Latin America or the Spanish-speaking globe, you should take into account Mercado Libre, which has more than 20 years of experience in retail and online selling.

Now that you may sell to multiple nations using a single account on the site, you can expand your market in this region of the world. Keep in mind that you can list your stuff for nothing. Shipping and transaction fees are only applied after an order has been placed.

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✅ Free to sell items in various categories

✅ Support for multiple languages


❎ Limited global presence, mainly focused on Latin America

❎ Complicated interface and navigation can be difficult for new sellers.

15. Cdiscount

Cdiscount is  an excellent platform for online product sales. This image shows the landing page of their website

Cdiscount, an excellent platform for online product sales, is an online eCommerce marketplace with its headquarters in France. They list products in several categories, ranging from apparel and accessories to home decor.

They also provide services including planning lodging and travel arrangements, cellphone subscription plans, health insurance, and tickets for a range of performances.

Over 24 million monthly active users are yours to sell to if you decide to sign up as a seller on Cdiscount. Just create an account and upload your legal documents.

Pay the subscription cost once your account has been approved, then begin generating your product listings.


✅ Presence in the French market

✅ User-friendly interface and easy registration process


❎ Limited product selection compared to major online marketplaces

❎ Subscription fee required for all sellers

❎ Strict product listing rules and regulations.

What advantages do online marketplaces offer compared to traditional methods of selling?

Online marketplaces are getting more and more well-liked among businesses and retailers as hybrid commerce (H-Commerce) grows in popularity along with the number of digital shoppers.

Online marketplaces offer a number of advantages over conventional selling techniques, including the following:

Increased reach: Online marketplaces give sellers access to a much larger audience than they might have with traditional selling methods. By listing their products on a marketplace, they can tap into a pre-existing community of buyers who are already interested in similar products.

Increased reach and visibility: When sellers list their products on a marketplace, they are exposing their brand to a new audience that may not have been aware of them before. This can lead to increased visibility and ultimately more sales.

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Convenience: Online marketplaces offer convenience for both buyers and sellers. Buyers can easily find a wide range of products in one place, and sellers can easily list their products and have them seen by millions of potential customers without having to go through the trouble of setting up their own store.

Access to new customer base: Online marketplaces provide brands and retailers with access to a whole new customer base that they might not have been able to reach otherwise. This is especially beneficial for smaller businesses or start-ups looking to gain exposure and grow their business.

Increased sales and profits: Selling on online marketplaces can lead to increased sales and profits for brands and retailers. This is because marketplaces typically have a wider audience than a traditional brick-and-mortar store, and they often take a smaller commission, allowing sellers to keep more of their profits.

In Conclusion

Businesses and sellers can reach a larger audience, improve sales, and boost profitability by using these various online marketplaces.

The bottom line is that as long as people continue to look for easy, reasonably priced, and high-quality products online, online marketplaces will prosper.

Online marketplaces will only continue to expand in recognition and significance as the trend of online purchasing continues.

Hope you enjoyed it!

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