How To Make Money On TikTok 2023 – A Comprehensive Guide

Ready to turn your TikTok hobby into a lucrative business? Don’t miss this comprehensive guide on how to make money on TikTok in 2023!

Discover the step-by-step process to turn your TikTok account into a money-making machine. From creating a strong profile to monetizing your content, this guide covers everything you need to know to succeed on TikTok in 2023.

Understanding TikTok

TikTok is a social media platform where users can create and share short videos. It has quickly become one of the most popular social media platforms, with over a billion active users worldwide. The app is especially popular among younger generations, making it a valuable platform for businesses and influencers to reach a younger demographic.

TikTok has become a significant platform for making money, with numerous creators earning a significant income from their accounts. The platform offers various monetization opportunities, including brand deals, influencer marketing, and the TikTok Creator Fund.

The purpose of this article is to provide a comprehensive guide on how to make money on TikTok in 2023. We will cover everything from creating a strong profile to monetizing your account and managing your business.

So let get started!

Step-By-Step guide on how to make money on TikTok

How To Make Money On TikTok

1. Creating a Strong TikTok Profile

If you want to make money on TikTok, the first step is to create a strong profile that will attract followers and potential sponsors.

Here are some tips on how to create a strong TikTok profile:

Choosing a Niche

Choosing a niche is important because it helps you target a specific audience that will be interested in your content. Some popular niches on TikTok include beauty, fashion, fitness, cooking, travel, and comedy. To choose a niche, consider your interests and skills and think about what you can offer to your followers.

Virtual events for everyone

HeySummit is the easy to use virtual event platform that helps you grow your audience and monetize your passion.

Start Free Trial | Watch Demo

Setting up a Profile

Setting up a profile on TikTok is easy. First, download the TikTok app and create an account using your email or phone number. You can also sign up using your Facebook or Google account. Once you’ve created an account, you can customize your profile by adding a profile picture and bio.

Choosing a Profile Picture and Name

Your profile picture and name are important because they are the first things people will see when they visit your profile. Choose a profile picture that is clear and represents your brand. Your profile name should also be memorable and easy to spell.

Optimizing Bio

Your bio is the place where you can tell people about yourself and your content. Use this space to introduce yourself and your niche, and include a call-to-action that encourages people to follow you. You can also add your other social media accounts or website.

Setting up Linktree

Linktree is a free tool that allows you to add multiple links to your profile. This is useful because TikTok only allows one clickable link in your bio. With Linktree, you can add links to your other social media accounts, website, or any other page you want to promote.

2. Content Creation for TikTok

Creating engaging content is essential to grow your following on TikTok and make money. Here are some tips on how to create content that performs well on TikTok:

Understanding TikTok Algorithm

The TikTok algorithm determines which content is shown to users based on various factors such as watch time, engagement, and shares. To understand the algorithm, create content that is relevant and engaging to your audience, and use trending hashtags and sounds.

Knowing Your Audience

Knowing your audience is essential to create content that resonates with them. Use TikTok analytics to understand your audience’s demographics, interests, and behavior. You can also engage with your followers and ask for feedback to create content that they will enjoy.

Better Content, Faster

Frase AI helps you research, write, and optimize high-quality SEO content in minutes instead of hours.

Get Started ????

Making Engaging Content

To make engaging content, consider using different video formats such as duets, challenges, and trends. Use eye-catching visuals, music, and captions to grab people’s attention. Keep your videos short and concise and have a clear message that resonates with your audience.

Using Hashtags and Sounds

Using hashtags and sounds can help your content reach a wider audience. Use popular and relevant hashtags that are related to your niche and add them in the captions. You can also use trending sounds to create new content or remix existing ones.

3. Growing Your TikTok Following

In order to make money on TikTok, it is important to grow your following. Here are some tips for growing your TikTok following:


One of the most important things you can do to grow your TikTok following is to be consistent with your content. You should aim to post at least once a day, but ideally, you should be posting multiple times a day. This will help keep your followers engaged and interested in your content.

Email Marketing Automation dedicated to WordPress, and you!

FluentCRM is a Self Hosted Email Marketing Automation Plugin for WordPress. Manage your leads and customers, email campaigns, automated email sequencing, learner and affiliate management, and monitor user activities and many more in one place; without ever having to leave your WordPress dashboard!



Cross-promotion is another effective way to grow your TikTok following. You can do this by promoting your TikTok account on other social media platforms, such as Instagram, Twitter, and Facebook. You can also collaborate with other TikTok users and cross-promote each other’s accounts.


Collaborating with other TikTok users is a great way to grow your following. You can collaborate with other TikTok users by creating duets, responding to other users’ videos, or creating content together. This will expose your account to a wider audience and help you gain new followers.

Challenges and Giveaways

Challenges and giveaways are another effective way to grow your TikTok following. You can create your own challenge or participate in existing challenges to get more exposure. Giveaways are another great way to incentivize people to follow your account. You can give away products, services, or even cash prizes to encourage people to follow your account.

4. Monetizing Your TikTok Account

TikTok has created a vast opportunity for users to earn money through their platform. In this section, we’ll explore some of the ways you can monetize your TikTok account and start earning money.

Influencer Marketing

Influencer marketing is a popular way to make money on TikTok. As an influencer, brands will pay you to promote their products or services in your videos. The more followers and engagement you have, the more likely you are to attract brands.

To get started with influencer marketing, you need to build a strong following and create engaging content that resonates with your audience. Once you have a good following, brands may reach out to you directly, or you can sign up with an influencer marketing platform to find suitable brand partnerships.

Selling Merchandise

Selling merchandise is another way to make money on TikTok. If you have a loyal following, you can create and sell your own merchandise, such as t-shirts, hats, or phone cases, and promote them in your videos. You can also use services like Teespring or Redbubble to create and sell your own branded merchandise without having to worry about inventory or shipping.

Brand Deals and Sponsorships

Brand deals and sponsorships are another way to monetize your TikTok account. If you have a large following and a highly engaged audience, brands may reach out to you to collaborate on sponsored content or brand deals.

To attract brand deals and sponsorships, you need to have a consistent posting schedule and create high-quality content that resonates with your audience. You can also reach out to brands directly to pitch collaborations and sponsored content ideas.

TikTok Creator Fund

TikTok Creator Fund is a program that pays creators for their content on the platform. To qualify for the Creator Fund, you need to have at least 100,000 followers, be 18 or older, and have at least 100,000 video views in the past 30 days. You also need to follow TikTok’s community guidelines and have a consistent posting schedule.

Once you’re eligible, you can apply for the Creator Fund, and if accepted, TikTok will pay you for your content based on your engagement and views.

6. Managing Your TikTok Business

If you are serious about making money on TikTok, you need to treat it like a business. This means you need to manage it well and have a plan in place for growth and expansion. Here are some key strategies for managing your TikTok business:

Analyzing Your TikTok Insights

One of the most important things you can do to manage your TikTok business is to regularly analyze your TikTok Insights. This will help you understand what type of content your audience likes, what times they are most active, and how they are interacting with your content. With this information, you can adjust your content strategy and make informed decisions about how to grow your following.

Setting Goals and Objectives

Before you can grow your TikTok business, you need to have a clear idea of what you want to achieve. Set specific, measurable goals and objectives for your account. This could include increasing your following by a certain number, getting more engagement on your posts, or earning a certain amount of money from your account. With clear goals in place, you can create a plan to achieve them.

Strategies for Scaling Your Business

Once you have your goals in place, it’s time to start thinking about how you can scale your business. This could involve collaborating with other TikTok creators, creating a brand around your account, or developing a product or service that ties into your account. Look for opportunities to expand your reach and grow your audience beyond TikTok.

Protecting Your Account

Finally, it’s important to take steps to protect your TikTok account. This includes using strong passwords and two-factor authentication, being cautious about the third-party apps you use, and staying up-to-date on TikTok’s community guidelines. By protecting your account, you can avoid the risk of being hacked or having your account suspended or banned.

Overall, managing a TikTok business takes time, effort, and dedication. But by treating it like a business and following these strategies, you can set yourself up for success and make money on the platform.


Recap of the Main Points

In this comprehensive guide, we’ve covered everything you need to know about making money on TikTok in 2023. We started by explaining what TikTok is and why it’s significant for making money. We then covered how to create a strong TikTok profile, create engaging content, grow your following, and monetize your account. Finally, we discussed how to manage your TikTok business and protect your account.

Future of TikTok for Making Money

With TikTok’s explosive growth and increasing popularity, there’s no doubt that the platform will continue to be a lucrative opportunity for creators and businesses alike. As long as you’re willing to put in the work and stay up-to-date on the latest trends and strategies, there’s no reason why you can’t make money on TikTok.

Final Thoughts

Making money on TikTok is not easy, but it’s definitely possible. By following the strategies outlined in this guide and staying committed to creating high-quality content and engaging with your audience, you can turn your TikTok account into a successful business.


  • Can anyone make money on TikTok?

Yes, anyone can make money on TikTok, regardless of age or location. However, it requires effort, time, and creativity to build a loyal following and attract brand deals and sponsorships.

  • How many followers do I need to start making money on TikTok?

While there is no set number of followers required to make money on TikTok, most brands and companies tend to collaborate with creators who have a minimum of 10,000 followers. However, having a large following does not necessarily guarantee monetization; engagement and niche relevance also play a significant role.

  • How do I get more views on my TikTok videos?

To get more views on your TikTok videos, you can use hashtags and sounds relevant to your content, create engaging and shareable content, participate in challenges and trends, collaborate with other creators, and consistently post high-quality content. You can also engage with your audience by responding to comments and direct messages and leveraging TikTok’s new features such as duets, stitches, and reels.

  • What types of content perform well on TikTok?

The types of content that perform well on TikTok vary depending on your niche and audience. However, trends, challenges, and tutorials tend to do well across all niches. Additionally, humor, creativity, and authenticity are highly valued on the platform.

  • Is TikTok a sustainable source of income?

TikTok can be a sustainable source of income for creators who consistently produce high-quality content, build a loyal following, and attract brand deals and sponsorships.

However, it’s important to note that the platform is constantly evolving, and creators must stay up-to-date with the latest trends and algorithm changes to remain relevant and profitable.

Don’t forget to share this comprehensive guide with your friends who are also looking to make money on TikTok!

And if you have any additional tips or questions, please feel free to leave a comment below – we’d love to hear from you.

Thank you for reading

Disclosure: I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. You can read our affiliate disclosure in our privacy & policy. This site is not intending to provide financial advice. This is for entertainment only.
Articles: 78

Leave a Reply

Your email address will not be published. Required fields are marked *